I’ve decided to create my own lexicon. As new terms warrant documentation, I’ll be adding them here. No doubt you will be waiting with bated breath:
NYopia – (nigh-oh-pee-ah) noun
The tendency of urban hipsters – often from the New York City area – who work in the media, advertising, marketing and entertainment industries to assume that everyone in the world shares their passions and interests and/or is interested in the same topics, issues, status symbols and values as they hold.
Use: Among many social media gurus I’ve met there is an overwhelming sense of NYopia in the way they see the world.
Flailure – (flail-yur) noun
Any effort – successful or not – that yields no verifiable and actionable learning due to a poorly constructed or non-existent process of experimentation. Any project, experiment or initiative whose outcome cannot be specifically attributed to parameters which in turn might be modified to improve results. An experiment that yields no useful information because it was carelessly constructed.
Use: It didn’t really work, but we don’t know why exactly. You might say it was a flailure in that sense.
Paradigm Drift – (pair-a-dime drift) noun
The real, and slower, rate at which most technologies change human behavior and therefore invent new businesses and lifestyles.
Use: The first MP3 player debuted in 1998. By 2005 only 11% of the American population had one. By March, 2010 only 44% of the population had one. While the MP3 player has changed the music industry, its impact has taken a decade to do so and thus represents a paradigm drift by today’s ‘Internet years’ standard.
Outposting – (out-pohst-ing) verb
The landrush into a new online site or service to set up a user account and not necessarily with the intention of developing anything in it at this point.
Use: There has been a lot of outposting on Google+. A fair number of the people who have signed up have not yet begun even filling in profiles, let alone regularly using the site.
Impossimple – (imp-aw-sim-pul) adjective
A solution which is so simple, clean and in hindsight, obvious that it never gets executed without being burdened down with tons of bells, whistles, doo-dads and add-ons.
Use: “So you’re saying we just need a back button. That’ll never work, this is an enterprise social media application – an idea like you’re talking about is impossimple. Now, add the ability to see your entire experience in a cascasing real-time timeline with friend and fan integration… then you’re onto something.”