Comments for Cyncerely

Comment on Of brainstorms and quiet breakthroughs. by Michael McWatters (@mmcwatters)

Michael McWatters (@mmcwatters) — Tue, 31 Jan 2012 15:21:06 +0000

I agree with you and the NY Times article. I’ve found brainstorming can be helpful very early in the process to prime the pump, to get the creative juices flowing, to get a sense of things. At this point, we’re thinking broad strokes, concepts, not executions, not tactics. But when it comes time to ideate, to really flesh out a concept, to make it come to life, brainstorms are rarely as successful as one creative person mulling, cogitating, and creating.

I do think, however, that what many organizations are calling ‘brainstorm sessions’ are really collaborative thinking sessions. That is to say, you’re corralling a lot of smart, knowledgeable people in a room to try to solve a problem. Note, I’m not referring necessarily to a creative problem, or at least creative in the traditional sense. No, what I’m saying is this: say you’re up against serious competition; you might take your sales and product teams into a room and get them to spill their guts, tell you their problems, capture their ideas, frustrations, hopes and aspirations. That’s often labeled ‘brainstorming,’ but it’s not.

Comment on The Hipstamatic Effect by nosleepingdog

nosleepingdog — Tue, 31 Jan 2012 03:28:59 +0000

“more of everything” — yes, exactly, people are now bathed in pop culture product and that was not the case in earlier times. Before electricity (that’s not that long ago: practical light bulb, 1880; phonograph, 1877) it was live voices and musicians when available; books were more expensive and more scarce, etc.

We can mourn the loss of quiet time and solitude, as well as the effect of swimming in mostly mediocre commercial pop culture, upon human minds.

Comment on Scarcity, Value & Social Media by Corey

Corey — Mon, 23 Jan 2012 19:46:50 +0000

You know, when I first read that Economist passage that realization had the same effect on me. I’m still rolling it around in my head. Glad you liked the post.

Comment on Scarcity, Value & Social Media by Lucky 6 Marketing

Lucky 6 Marketing — Mon, 23 Jan 2012 19:14:43 +0000

Great post Cyncerely. Given me much to think about and enjoyed your views. I think the line ‘A fundamental challenge for social media is the relation between scarcity and value. Social media works against scarcity and thereby against value creation in the traditional economic model sense.’ Will stick with me for quite some time.