Everybody Pays – Making the Federal Deficit Hit Home

Check out this chart:

This chart comes from today’s New York Times editorial section. I found myself mesmerized by it this morning. It makes painfully clear just how deluded our current debates about the deficit are.

Toward the top are many of the items pundits squabble about and hold up as ‘hotbutton issues’ in political debate. Eliminating congressional earmarks, cutting foreign aid and letting the Bush tax cuts expire are all ample fodder for chatter on Fox News and MNBC. If this chart is any indicator none of them really puts a dent in the deficit. Even cumulatively.

Mid-way down the y-axis we see some loftier measures which are election killers for anyone backing them. Cut war spending entirely. Stop the Recovery Act handouts. Double corporate income taxes. These make a bigger dent, but still aren’t a panacea.

It is not until you get down to the draconian measures no one in their right mind would consider – shutting down social security or eliminating Medicare benefits – that we get any real chunk whittled out of the deficit. In fact, the smallest half-dozen ‘hot button’ measures don’t add up to equal even the smallest of the four big, nasty measures.

This is our mess. Oh, but it gets worse, and here’s why.

It’s all symbols. Our entire financial system has made money symbolic – numbers on ATM statements and monthly reports. When you hand over cash, you feel yourself spend money. Cash provides a tactile sense of gain and loss that numbers on a paper slip anesthetize. I believe this abstraction of money and spending is partially responsible for the credit run up and subsequent crash. It’s easy to take on a 0% ARM and make interest-only payments assuming your homes value will only go up when there’s no discomfort involved in doing so. Easy that is until the bank comes to foreclose. Then as the anesthetic wears off, headlines begin talking about ‘pain’. Too little, too late.

Everybody Pays
A favorite novelist of mine, Andrew Vachss, wrote a collection of short stories titled Everybody Pays. It’s a great title. In two words it tells an immutable truth. Bills come due. Pay now or pay later but you will pay.

Yet we resist this reality. Worse, we enable this denial by masking the realities with symbols. Go out and ask someone what will happen if the United States just decides not to pay the federal deficit. What will be the specific outcomes? Most people have no clue. They’ve heard vague references to China or Saudi Arabia ‘owning’ the United States. Hard to believe that when you look around at your neighborhood. Hard enough anyhow, that the conversation remains abstract.

We hear the economy will collapse and the dollar will go the way of the Mexican Peso. Also hard to believe, especially in a country like ours where most transactions are in dollars anyhow. It’d be different perhaps if we exchanged dollars for yen and euros regularly but short of overseas travel, few of us do and let’s face it, for all it’s ups and downs, the dollar has been a consistent currency. You can still go to Canada or Mexico and their money feels less valuable to us.

De-Symbolize
If I were sitting in government
I might put some minds to work on de-symbolizing our situation. At the top of that chart it stipulates that we could eliminate the deficit if we charged a one-time fee of $4100 to every citizen of the United States. For my family of four that’s $16,400. That’s a big chunk of change. Like purchasing insurance, my life would not improve one measurable bit if I forked over that money. Which may be precisely why it’s not a bad idea.

Writing that check to the government would sting. Especially in this economic climate it would sting badly. That’s the point. We’re in the midst of a years-long Orwellian groupthink dream. We spend borrowed money and continue to think we can put off paying it back. It’s absurd. Maybe we’ll inflate another economic bubble to block our view of this reality, but for my part, I think it would better if we all faced the music sooner than later and all together.

The one time a year we people become acutely aware of our federal budget is on 4/15 when we submit our tax returns. Whether we’re writing checks or getting one back, that’s when our symbolic money economy comes home to roost. If for one year, every citizen in America had to write a painfully large check* I think we might do a lot of longterm good getting our heads on straight about the reality of money and spending. We’d also see some serious scrutiny of our elected officials and I’m guessing greater voter participation moving forward if only to avoid making that painful check-writing session and annual event. Making every citizen cough up four grand would basically piss the public off and maybe then we’d cut through the nonsense and get something accomplished. Every elected official, from both parties, would suddenly be in the crosshairs because if they didn’t work it out and every American had to write an unreasonable check again a year later, you can bet we’d see a lot of the ballast-quality people in office shoved out the door. And if that didn’t happen, at the very least the deficit would be gone (for the moment).

Of course as you might imagine this idea probably won’t catapult me into office any time soon.

*I want to note here I am knowingly glossing over the havoc such a measure would cause among lower income households. It is admittedly unjust to have someone with an HHI of $35K paying the same as someone with an HHI of $3.5MM. My intention here is to make a point all the while knowing the details of the implementation are far more nuanced than I am presenting.

My market-busting fBook Fantasy

Having just put out a post on the cyclical nature of walled communities (see prior post), I was intrigued by another conversation from the Groundswell blog which introduces the concept of the ‘splinternet‘. (There is another more recent post here.) Check the comments on the splinternet postings, they’re as interesting as the article itself. Apparently, like the viability of the iPad, there’s a lot of conflicting opinions out there.

My take is that like watching the stock market daily or even weekly, watching the hype around Kindles and iPads can make it feel like everything is fragmenting and we’re all doomed to have to support a multitude of platforms, standards and devices. Wasn’t this supposed to be the age of ‘convergent media’?

Well, like stocks, there is short term volatility in the media environment too. But just as the market over time has made gains despite short-term volatility (especially if you didn’t freak out in 2008 and dump your holdings), so has the concept of open standards dominated the Internet. As if to underscore this, Google just announced its dropping support for IE6. Ask any developer and you’ll be told IE6 is a compliance nightmare. This is another block coming out of Microsoft’s crumbling garden wall. Over the years Internet Explorer has reluctantly been dragged like a stubborn child to accept the W3C compliance standards. The reason was simple, people started getting fed up with the IE experience and switched to Firefox, Chrome, Opera and Safari – all more broadly embracing of open standards.

Powered by the people.
Anyhow, all this talk of market dominance in music, books, TV, etc. got me thinking. The big reality is that businesses must necessarily follow the market. They tend to be slow to do so often waiting until many customers/viewers/people have fled. Today, the devices to play digital content (PCs, PDAs, smart phones and now, possibly, tablets) and to a lesser extent pipeline owners (ISPs and 3G networks) seem to be controlling the markets. Or are they?

The ability for a device or pipeline to define the dynamics of a business arrangement largely boils down to the size of the audience that device or pipeline delivers. Remember not too long ago when the iPhone first came out, its app store was full of gimmicks and half-baked cheapie apps. Only when enough people started using the iPhone (and enough buzz started flying around to make it safe to predict even more would soon buy one) did corporations begin hiring developers to build apps for it. It was the audience that grabbed the interest of the corporations and catapulted iPhone app development from a fringe hobby to a serious business.

Well, Apple says its iPhone/iPod touch market is 75MM people. Sizeable to be sure. In terms of delivering an audience, however, Facebook has 350MM users, or 450% of Apple’s. That’s massive. Suspend reality for a moment and imagine if Facebook built a hardware device. A tablet say (to capture the current hype, though personally I’d make it a bit smaller and more portable). I’ll call it the ‘fBook’.

Dream with me…
Certainly Facebook could afford to get into the hardware business with their current capital and resources. Certainly innovation is baked into their culture enough to do it well. If Facebook matched the basic lures driving Apple’s iPhone/iPod success – sexy touch screen navigation (in fact a parity technology), a robust community of developers (already existent), and a fast processor (also available on the market) they’d have a formidable device on just that.  Then, throw in a few bones for the people bitching about the iPad – like a camera and multitasking.

Now take this fBook device and give it a few killer features you can’t get through the other devices. Features that tie directly to the Facebook network and your Facebook friends. How about free video conferencing and calling to other FB members? And hell, why not strike up a deal and throw in Meetup and Foursquare-like functionality built in and integrated into Facebooks database of 350mm folks. Integrate Facebook Connect as well, of course.

Now, put a bow on it and offer the device at 20% less than Apple’s iPad to the first 100MM Facebook users who buy it. Then 15% off to the next 100MM. And 10% to everyone else on FB. Don’t just sell it online either. Rollout temporary ‘flash stores’ in big cities. Throw block parties, form lines, obstruct traffic – make it a media event centered around people coming together. You know, community and connectivity – core brand values of Facebook.

Oh, and one more thing, add a $19.99 data plan through a carrier (delivering 350MM new customers would probably get Sprint’s or Verizon’s attention). This would cover the data infrastructure but also allow Facebook (the basic Web browser version) to remain free. If bandwidth was an issue, create a $29.99 plan for people who want the video conferencing and higher throughput features. Even at a fraction of the 350MM users carriers could afford upgrade their networks (mmmmm, GGGGGG66666666).

That fBook could deliver four times Apple’s audience. Or, put another way, if just 1 in 4 Facebook users took to the device it would still be bigger than Apple. That’s exactly the carrot they’d dangle in front of publishers, movie studios, TV networks, and record labels. Then Facebook would drop the big bomb, ‘We don’t want exclusivity from you Mr. Publisher. And we won’t offer it to you either.’ My Facebook would be all about open standards. The fBook would accept all formats and let the users decide where they buy their books and movies and music from. It would be left to the publishers to set the prices as long as Facebook gets $x.xx on each sale. And of course Facebook would offer its publisher-partners easy, ready access to the fStore.

For publishers not locked exclusively into iTunes of Kindle, this is access to millions of new users and the freedom to set their own pricing models to compete with each other. To those who are locked in, it’s reason to start complaining about those contracts. Who wants to turn down access to potentially 350MM people?

Okay, when I say wake up, you’ll return to February, 2010.

Wake up.

Admittedly the above was a dream. But there are three points I am trying to make:

1. Bring an audience and you bring a chance to define the terms – regardless of the heritage of your business sector. If you’re Twitter or Facebook and you’ve been focused on building a user base instead of sweating revenue, this suddenly begins to open some interesting doors. (You  should also at this time thank your investors for taking that not insignificant risk.)

2. All walled gardens can be toppled. Device development might be divergent (we all carry more hardware now than ten years ago) and pipelines may be parity but all content is converging into basic bits and bytes. Technologically speaking there’s no reason a device can’t play it all. Corporate wall-building is the only barrier.

3. Open is a very powerful market tool. Open is disruptive. Open is desireable. Delivering an open alternative to walled gardens puts immense pressure on those gardens. It also makes them look monopolistic, greedy and inflexible. Oh, and it gives the consumer a really great, useful, product with some shelf life.

Those are strong competitive wedges and reasons why I think the Splinternet is temporary and that Open will continue to be the driving factor that forces innovation, prevents lasting monopolies and generally results in a better marketplace for all.

The fate of iPad/iBooks/iTunes has been written before.

Remember ‘walled gardens‘? It was a popular concept in debating the blossoming of social networks a few years ago. Today Facebook – having surpassed the United States and moving toward China and India in population – is far more open than the walled communities it was once compared to – AOL and CompuServe. But Facebook is still a walled community. On Facebook you play by Facebook’s rules. For the most part we citizens of FB are content. In exchange for giving up some of our freedom we get an easy to use interface and a safe way to explore and experience the fascinating tools of Web 2.0.

With this week’s announcement of the iPad I have been again thinking about walled gardens. Put aside the debates about the device itself. Consider instead the iPad’s contribution to a shift that is taking control of content distribution from publishers, studios and record labels and putting it in the hands of hardware manufacturers.

Unlike the battles over Beta and VHS, SD Cards and Memory Sticks, or HD DVD and Blue Ray, the stakes here are higher because the devices themselves now carry the stores on them. Once you buy a Kindle or iPad, you effectively lock yourself into the content they offer through their convenient, online and embedded stores. Conversely, for content producing industries that are struggling with the digital disruption, popular devices like iPods deliver literally millions of potential customers. So if iTunes says a song will cost $1.29, or Kindle pegs e-books at $9.99, what’s the label or publisher to do? Turn away millions of customers by rejecting the platform?

Companies like Apple and Amazon are vying to position themselves between content sellers and content buyers. They are, in this sense, becoming gatekeepers.

And if you have gates and gatekeepers, then you must also have walls.

Again with the training wheels.
We’ve been here before. Recent history provides some insights that we might use to consider the future of Apple or Amazon controlling the distribution of digital content. AOL and Internet Explorer serve as interesting precursors to the current situation. In both cases, people demonstrated a consistent behavior that seems to be showing up again in consumer behaviors today.

That human behavior is this:

When the Internet was new (to the general public, anyhow), people were apprehensive and unsure. They asked for a safe entry point. Insert American Online. AOL was the Internet with training wheels. While most of us were discovering chat rooms and instant messaging, a minority of web surfing pioneers eschewed AOL and struck out on their own. They came back with stories of wonderful things you couldn’t get on AOL. The more people heard the more curious and discontented they became. Eventually, as all citizens of walled communities do, they started to think beyond the walls.

No sooner had the newly liberated masses escaped AOL for the wide open Internet than they began to again feel a little disoriented and apprehensive. The Internet was big and open and wild. While they didn’t want the walls of AOL they admittedly needed some help navigating this digital wilderness. Along comes Internet Explorer, conveniently bundled in your operating system. IE provided people comfort, usability and essentially training wheels via a familiar (enough) user interface and a brand they had known and trusted for some time (Microsoft).

As with AOL, some brave innovators opted not to dine on what Explorer was serving. Again people began to hear that IE rendered the web a certain way. In fact it sometimes ignored web pages completely. As with life in AOL, when those Internet pioneers came back with tales of something better beyond the confines of IE people again demanded the walls come down.

Today Apple and Amazon are providing the same training wheels as we get oriented to digital content delivery. We people are just getting comfortable with digital music and e-books. So, as with web surfing in the late 90′s and web browsing in the early millennium, we’re willing to accept the training wheels again. Shiny, touch-screen training wheels that make the whole experience easier.

“But today we can still go out on the Internet, using our browser, and pull down any content we want,” you might be thinking. That is true. But if you want to play content on the sexy news devices – the same innovative devices that deliver instant access to your online community, the convenience of portability, and of course the social cache that you’re cool – you by and large have to choose the content those device manufacturers are selling.

Just as it happened for ISPs and then Web browsers so I am guessing it will happen with mobile social/media devices. It’s easy to get swept up in the talk of paradigm shifts, but the empires built by AOL, Netscape, Microsoft, Friendster, MySpace, Facebook, Amazon and Apple are in truth fairly transient (at least by historic standards). Sometimes they last for decades. Sometimes just years. No doubt some pioneers are out there right now, toiling away in anonymity, hacking at the walls being built, sneaking content onto iPhone and iPads and Kindles. Some day they will return with wonderful stories of all the great things to be enjoyed were we all not tethered to iTunes or the Kindle store. At that time people will begin to chip away at the very walls being built right now.

The Internet is famous for the phrase ‘Information wants to be free.’ This ‘openness’ is an inherent conflict with its commercialization. In some sense, it is also a necessity. Again and again we may choose walls over wilderness eventually, but that gnawing sense that there is something better beyond the barriers we once sheltered ourselves in keep monopolies in check and force businesses to continually innovate.